Effective Date: XCOMPANYDATEX

Firebrand Media Ltd. uses cookies and similar technologies to support the functionality, security, and performance of this website. This Policy explains what cookies are, why we use them, and how you can manage your preferences.

For the purposes of this Policy, “Firebrand Media” refers to Firebrand Media Ltd.

Understanding Cookies

Cookies are small data files placed on your device when you visit a website. They help the website operate properly, improve performance, and remember limited preferences.

Cookies may be temporary, meaning they are deleted when you close your browser, or persistent, meaning they remain on your device for a defined period unless manually removed.

In certain circumstances, cookie data may be combined with other technical information such as IP addresses and could be considered personal information under Canadian privacy legislation.

Why Cookies Are Used

Cookies on this website are used to:

  • Maintain website stability and security
  • Monitor overall website performance
  • Improve navigation and content structure
  • Remember limited interface preferences
  • Support analytics tools that evaluate website effectiveness

We do not use cookies to sell personal information or engage in unauthorized tracking.

Categories of Cookies

  • Essential Cookies

    These are required for core website functionality and security. Without them, the website cannot operate properly. These cookies cannot be disabled through the preference tool.

  • Performance Cookies

    These collect aggregated usage data to help us understand how visitors interact with the website and identify improvements.

  • Preference Cookies

    These remember limited non-sensitive selections made during previous visits, such as interface or display settings.

  • Analytical Cookies

    These assist in evaluating website traffic trends and measuring content effectiveness.

  • Cookies Under Review

    Certain cookies may be temporarily active while we assess their purpose, retention period, and compliance requirements. These cookies are regularly reviewed.

Third-Party Technologies

We may use trusted service providers for analytics or hosting support. These providers may place cookies subject to their own privacy practices. Where personal information is involved, safeguards are applied to ensure a comparable level of protection under Canadian law.

Retention

Cookie lifespan varies depending on function. Session cookies expire when your browser closes. Persistent cookies remain for a defined duration unless manually removed.

Your Control and Consent

Non-essential cookies are deployed based on your consent. You may:

  • Accept all cookies
  • Reject optional categories
  • Adjust settings through the cookie preference tool

You may also configure your browser to block cookies; however, certain website features may not function as intended.

Updates

This Cookie Policy may be updated periodically to reflect operational or regulatory changes. The revised version will be posted on this page with an updated effective date.

Contact

If you have questions about our use of cookies: